The Shape of Things to Come: Google in 2014
“I give you the light of Eärendil … May it be a light for you in dark places, when all other lights go out.” Even if I’m interested in large-scale correlation tests like the Moz Search Engine Ranking...
View ArticleLessons From Big Brands: How 7 Brands Benefit From Content Marketing by...
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy untruths. These co-exist...
View ArticleI Am an Entity: Hacking the Knowledge Graph
For a long time Google has algorithmically led users towards web pages based on search strings, yet over the past few years, we’ve seen many changes which are leading to a more data-driven model of...
View ArticleBuilding SEO-Focused Pages to Serve Topics & People Rather than Keywords &...
With updates like Hummingbird, Google is getting better and better at determining what’s relevant to you and what you’re looking for. This can actually help our work in SEO, as it means we don’t have...
View ArticleMachine Learning for SEOs
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Since the Panda and Penguin updates, the SEO community has been...
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Moz Holiday Traditions
Here at Moz, we often feel like a big family. Just like any other family, over the years we’ve developed an eclectic set of traditions to celebrate the holiday season. We’d like to share a few of our...
View ArticleHow to Explode Your Traffic and Branding with Blog Commenting by @zacjohnson
Blog commenting is something that many of us do, but would you consider it a strong point of your online marketing and branding? There are many different ways that blog commenting can work for...
View ArticleMission ImposSERPble 2: User Intent and Click Through Rates
It’s been quite a while since I first read (and bookmarked) Slingshot SEO’s YouMoz blog post, Mission ImposSERPble: Establishing Click-through Rates, which showcased their study examining organic...
View ArticleToday’s Content Marketing Tactic: Create Persuasive Copy That Drives...
While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding, is there something else that is essential to the...
View ArticleThe IdeaGraph – Whiteboard Friday
There can be important links between topics that seem completely unrelated at first glance. These random affinities are factoring into search results more and more, and in today’s Whiteboard Friday,...
View ArticleTips for Content Marketing and Influencers: An Interview with Drew Hendricks...
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a reputation as a writer is to...
View ArticlePosts with the Highest Pageviews on Search Engine Journal for 2013 by...
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and Facebook in particular. Also racking up the...
View ArticleManaging a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to...
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for your friends to read. These days most websites have a...
View ArticleQuick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by...
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60...
View ArticleKeyword Rich Domain Names Improving Search Rankings is a Myth, According to...
Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on the Bing Webmaster Blog. This came about...
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