Today’s Content Marketing Tactic: Create Persuasive Copy That Drives...
While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding, is there something else that is essential to the...
View ArticleThe IdeaGraph – Whiteboard Friday
There can be important links between topics that seem completely unrelated at first glance. These random affinities are factoring into search results more and more, and in today’s Whiteboard Friday,...
View ArticleTips for Content Marketing and Influencers: An Interview with Drew Hendricks...
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a reputation as a writer is to...
View ArticlePosts with the Highest Pageviews on Search Engine Journal for 2013 by...
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and Facebook in particular. Also racking up the...
View ArticleManaging a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to...
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for your friends to read. These days most websites have a...
View ArticleQuick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by...
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60...
View ArticleKeyword Rich Domain Names Improving Search Rankings is a Myth, According to...
Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on the Bing Webmaster Blog. This came about...
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